In October 2017, Echo Chamber represented Belgium at the Frankfurt Book Fair with a pavilion built as a single, walk-through Shapereader exhibition. The institute’s tactile communication system for comics — designed for blind and partially sighted readers and makers — was presented at the world’s largest publishing trade fair as Belgium’s national contribution that year. Bringing Shapereader to Frankfurt was a deliberate choice to place a non-mainstream, accessibility-driven research project on a stage dominated by commercial publishing. The pavilion let trade visitors and the general public encounter comics as a tactile, embodied medium rather than a purely visual one — reading by touch, not by sight. As Belgium’s representation at the fair that year, it argued for the place of conceptual and accessibility-oriented practice within national cultural representation, in a venue where comics are more usually represented through their commercial output.